Tarryn Kromhout

Digital Growth Strategist & Web Development Leader

Western Cape, South Africa.

Overview

About

Work

Languages

Skills

Projects

Education

References

About

I help businesses turn their websites into growth assets through strategy, information architecture, UX, technical SEO and conversion optimisation.Rather than treating SEO, design and development as separate disciplines, I build websites around how customers search, navigate a...

Work

Jun 2022 ·

Virtually Created

Founder & Digital Growth Strategist

Languages

English

Skills

SEO & AI Optimization

Technical SEO, AI Search Optimisation, AI Visibility, SEO Strategy, Technical SEO Implementation, AI Customer Engagement

Web Development

WordPress Development, Shopify Development, WooCommerce, Website Redesigns, WordPress Custom Development, Custom Website Functionality, Plugin Development

Projects

Luxury Retail Digital Transformation

Led the complete strategic redevelopment of a luxury jewellery retailer's website, including information architecture, UX planning, technical SEO, content structure and WordPress development. Redesigned the customer journey, improved navigation and implemented a scalable foundation to support long-term organic growth and future e-commerce expansion.

Ecommerce Website Development

Designed and developed custom Shopify and WooCommerce websites for businesses across retail and professional services. Delivered bespoke functionality, conversion-focused design, performance optimisation and technical SEO to support business growth.

Education

References

Professional references available upon request.

Virtually Created

Founder & Digital Growth Strategist

George, Western Cape, South Africa

Jun 2022

→

Present

Founder of a digital consultancy focused on helping businesses improve online visibility, customer experience and website performance through strategic planning, UX, SEO and custom development.

Directed comprehensive website redevelopment for a luxury jewellery retailer, enhancing user experience and establishing a robust online presence.

Spearheaded technical SEO and e-commerce optimization for a luxury Swiss watch retailer, significantly improving search rankings and online sales performance.

Designed and implemented advanced website architecture and destination strategies for safari and tourism clients, optimizing customer journeys and engagement.

Developed and launched multiple high-performing Shopify and WooCommerce e-commerce stores, integrating custom functionalities to maximize sales and operational efficiency.

Implemented AI-driven customer engagement solutions and AI search optimization, enhancing user interaction and improving digital visibility for client websites.

Executed in-depth technical SEO audits and content architecture redesigns, identifying critical issues and implementing solutions that boosted site health and discoverability.

Delivered custom WordPress development and plugin solutions, resolving complex technical challenges and extending website functionality to meet specific business needs.

Managed end-to-end website migrations and performance optimization projects, ensuring seamless transitions and improved site speed for enhanced user experience and SEO.

SEO & AI Optimization

Technical SEO, AI Search Optimisation, AI Visibility, SEO Strategy, Technical SEO Implementation, AI Customer Engagement.

Web Development

WordPress Development, Shopify Development, WooCommerce, Website Redesigns, WordPress Custom Development, Custom Website Functionality, Plugin Development.

Website Architecture

Information Architecture, Content Architecture, Navigation Design, Site Mapping, Customer Journey Mapping, Conversion Paths, Website Planning.

UX & Conversion

User Experience (UX), Conversion Rate Optimisation, Landing Page Strategy, Wireframing, User Flows, Customer Journeys, Conversion-Focused Design.

Website Performance & Analytics

Website Audits, Website Performance Optimisation, Analytics, Search Console, Google Analytics 4, Google Search Console, Google Merchant Center, Cloudflare, WP Rocket.

Platforms & Tools

WordPress, Shopify, WooCommerce, Divi, GeneratePress, Elementor, Advanced Custom Fields, Yoast SEO, Rank Math, QuickBooks.

Business & Strategy

Strategic Thinking, Systems Thinking, Problem Solving, Attention to Detail, Technical Implementation, Client Communication, Business Analysis, UX Thinking.

Website Strategy

Information Architecture, User Journey Mapping, Conversion Optimisation, Ecommerce Strategy, Digital Growth Strategy, Content Strategy, Website Planning, Navigation Design, Conversion-Focused Page Design.

Luxury Retail Digital Transformation

Client Project

Ecommerce Website Development

Multiple Client Projects

Website Strategy & Technical Audits

Consultancy

Conducted comprehensive website audits covering information architecture, UX, technical SEO, website performance, analytics and conversion optimisation. Produced actionable roadmaps that aligned business objectives with customer behaviour and search intent.

Luxury Watch Retail SEO & Ecommerce

Client Project

Delivered technical SEO, website architecture, analytics implementation and e-commerce optimisation for a premium Swiss watch retailer. Managed product architecture, performance improvements, search optimisation and ongoing website enhancements to increase visibility and improve the online customer experience.

Website Architecture & User Journey Strategy

Consultancy

Designed website information architecture, navigation systems and customer journeys for businesses across luxury retail, tourism and service industries. Planned scalable website structures that improve usability, support search visibility and guide users naturally towards conversion.

Safari & Tourism Digital Strategy & Website Development

Client Project

Led the end-to-end strategy, design and development of a safari tourism website, transforming business goals into a scalable digital experience. Planned the information architecture, destination structure, package hierarchy, customer journeys and SEO strategy before designing and building the website in WordPress. Integrated AI-powered customer engagement, technical SEO and conversion-focused user experiences to improve visibility, enquiries and long-term growth.

Website Growth & Performance Management

Ongoing Client Services

Provide ongoing strategic website management for multiple businesses, overseeing website performance, technical maintenance, SEO implementation, content optimisation, analytics, user experience improvements and conversion-focused enhancements. Work closely with business owners to prioritise updates, solve technical challenges and continuously improve website visibility, customer experience and long-term digital growth.

AI Customer Engagement Platform

Product Strategy & Partnership

Contributed to the strategy and development of an AI-powered customer engagement platform, focusing on website integration, information architecture, customer journeys, implementation planning and commercial positioning. Helped shape how businesses can incorporate AI into their websites to improve customer experience and engagement.